Krept & Konan - The empire continues to grow

Krept & Konan, the acclaimed British rap duo, have significantly expanded their influence beyond music, establishing themselves as dynamic entrepreneurs committed to serving and uplifting their communities.

Saveways Supermarket: Pioneering Inclusive Retail

In a groundbreaking move, Krept & Konan announced the launch of Saveways, the UK’s first large-scale supermarket designed specifically to cater to Black, Asian, and ethnic communities. Set to open on February 1, 2025, at 102 Beddington Lane, Croydon, the 15,000-square-foot store is a collaboration with entrepreneur Kaysor Ali, founder of the Steakout and Smacks Hamburgers franchises. Saveways aims to provide a unique shopping experience, offering products tailored to diverse cultural and dietary preferences, including a fresh halal meat counter, exotic fish selection, bakery section, and global produce. The venture is expected to create over 30 jobs and offers modern services like click-and-collect and home delivery through platforms such as Uber Eats, Deliveroo, and Just Eat.

Nala’s Baby: Revolutionising Infant Skincare

Demonstrating a commitment to quality and inclusivity, Krept co-founded Nala’s Baby, a natural hair and skincare brand for infants. The brand has rapidly become one of the fastest-growing natural baby skincare ranges in the UK, emphasising safe, effective, and inclusive products for children.

Crepes & Cones: A Culinary Venture

In 2018, Krept & Konan ventured into the culinary world by launching Crepes & Cones, a dessert restaurant located in Croydon. The establishment offered a variety of desserts and savory dishes, attracting significant attention upon its opening. Notably, the restaurant employed young offenders, providing them with opportunities for rehabilitation and skill development. As of 2024, Crepes & Cones has permanently closed, but it remains a testament to the duos entrepreneurial spirit and community focus.

Positive Direction Foundation: Empowering Youth Through Music

Beyond their business ventures, Krept & Konan launched the Positive Direction foundation in 2017. The foundation provides workshops in music production, engineering, and songwriting, aiming to inspire and equip young individuals with the skills needed to pursue careers in the music industry.

Through these diverse entrepreneurial endeavors, Krept & Konan exemplify how artists can leverage their platforms to drive positive change, foster inclusivity, and empower their communities.