J2K - HOME is where the heart is

Jason Black, professionally known as J2K, has successfully transitioned from a foundational grime artist to a prominent entrepreneur, making significant contributions across various industries.

atHOME: A Fusion of Lifestyle and Creativity

Launched in 2019, atHOME serves as both a digital agency and a lifestyle brand, reflecting J2K’s innovative approach to entrepreneurship. The brand collaborates with various companies on creative campaigns and has developed a range of products, including socks, sliders, and a signature hot sauce. To showcase atHOME’s vision, a pop-up space was established in BOXPARK Shoreditch, London, offering consumers an immersive experience of the brand’s offerings.

Crep Protect: Revolutionising Sneaker Care

In 2012, J2K co-founded Crep Protect, a groundbreaking product designed to protect sneakers from stains and liquids. The spray-on protector quickly became an essential item for sneaker enthusiasts, leading to widespread availability in major retailers such as Foot Locker and JD Sports. Crep Protect’s success is often cited as a prime example of young entrepreneurship in the UK.

HYPHNT: Exploring New Ventures

After stepping down from his role at Crep Protect, J2K embarked on new entrepreneurial endeavors, including the launch of HYPHNT. While specific details about this venture are limited, it signifies his ongoing commitment to innovation and business development.

Recognition and Influence

J2K’s entrepreneurial achievements have earned him a place on the Powerlist 100, recognizing the most influential Black individuals in the UK for 2020 and 2021. His journey from music to business exemplifies the impact of creativity and determination in achieving success across multiple fields.

Through these ventures, J2K has demonstrated a remarkable ability to identify market opportunities and create products that resonate with consumers, solidifying his status as a multifaceted entrepreneur.

Want to learn more about J2K? 

Check him on instagram @j2klive